Thursday, October 8, 2009

Selling 101

A few of us spent this week on the road starting to “sell” LearningZen.com (LZ). I put sell in quotes because all of us here at LZ are primarily software engineers, or business analysts. Selling something is not really in our nature and we are not exactly extroverts. What we really love is to build software that works well and people want to use.

I have to say that getting out of our development hideout and on the road was well worth it.

In college I was involved in the theater and had the lead in a comedy. As opening night drew near I had this horrible sense of fear. When I first read the play I thought it was hilarious. Now after rehearsing it till I was nauseous the jokes and situations had lost all meaning. Was this show even entertaining? Who picked this show? No one will believe I’m British…. But when the curtain goes up on opening night, and you hear that first belly laugh, you realize that all your hard work was going to pay off.

During our product demos this week, people were excited. There are so many ways to use LearningZen.com: Internal and external training, public and community outreach, career advancement, generating revenue, etc. In the demos the differentiators between LZ and the rest of the training market were jumping out at every turn. The system is easy to use, low cost, and built for specific training, not a semester of college. The best part - the clients were saying this, not the software geeks trying to “sell”.

The reviews are in, and I think we have a winner.

0 comments:

Post a Comment