LearningZen Works with the Best Franchises in the Nation
The ability to build and maintain consistency across a brand can make or break a franchise. Franchises that learn how to do it right grow exponentially and dominate their segment of the market. Unfortunately, when franchises are spread out across the country and operated by franchisees with varying leadership styles and personalities, maintaining that brand consistency can become a major challenge.
Doug Mark, president of LearningZen, has worked with more than 100 franchises over the years, and he has found that there is one thing that helps determine the success of a franchise — their training program.
In an article published by Forbes last summer, it laid out the best franchises to buy in the U.S. The top franchises, Freddy’s Frozen Custards & Steakburgers (No. 1) and Christian Brothers Automotive (No. 2), have both developed and implemented comprehensive training programs across their franchise locations. Their powerful training programs were both developed with the help of LearningZen. The top franchise list was based off of the franchises that provide the best opportunities for investors.
Freddy’s has more than 340 locations, and the franchisor generated $474.7 million in system-wide sales in 2018. It has partnered with LearningZen for seven years. Likewise, Christian Brothers Automotive has worked with LearningZen for eight years before recently parting ways,as its current inventory management system now includes the automotive-specific training they need.
Mr. Mark said that a robust training program was critical for franchises because it helped maintain brand consistency, brand awareness and brand protection across all units. Franchisors own the brand and needed to protect it, and consistent training helped ensure the same concepts, procedures, and brand values were taught at all locations.
“A learning management system gives you the ability to duplicate your training efforts across a dispersed community,” Doug said.
LearningZen has partnered with franchises for the last decade to help them “duplicate their training efforts.”
The Impact of Training on a Franchise
Doug Mark said one of the reasons consumers choose to visit franchises over other businesses is because of the franchise’s reputation. Consumers have expectations for that franchise, and they trust that those expectations will be met. When one franchise location is not in line with the entire brand, Mr. Mark said the effects can be damaging.
“If there is a unit you have that is not performing up to your brand standards, that unfortunately reflects poorly on the entire brand,” Doug said.
With the proliferation of social media, franchisees that aren’t performing well can truly tarnish a franchisor’s overall brand. A single negative Tweet about one franchise location can be shared thousands of times in minutes, spreading a negative, harmful perception of the entire brand and all other franchise locations. Negative reviews on Google and Yelp can also cast a negative light on the brand, dissuading consumers from purchasing from the brand.
Negative reviews also impact the selling potential of the franchise brand. Small businesses who are looking to purchase a new franchise pay attention to negative reviews. Mr. Mark said franchises can either get “hammered” or “praised” on social media.
Doug Mark said that in order to combat the threat of a negative reputation, franchises need to put work into training their frontline staff. A strong training program that is clear and easy to understand can improve the quality of service, the customer experience, and the entire franchisor’s brand.
Freddy’s Frozen Custard & Steakburgers has placed a large emphasis on training its employees, and Doug Mark believes that there is a correlation between its strong training program and the success of its franchises.
One of the LearningZen recommended strategies that brands like Freddy’s has implemented is to create short explainer videos that show and tell employees exactly what they need to know. After the video concludes, employees are quizzed to test their knowledge.
When franchisees or their employees have questions, they don’t have to call corporate and wait for a response. They can simply open the learning management system and find the answer. They can rewatch a video and see things being done the right way in minutes, problem solved.
“Any franchisee that opens up with Freddy’s has got a world-class training program that can answer almost any of their questions. I do think this highly contributes to their success,” Mr. Mark said.
For that reason, Doug Mark said that he wasn’t surprised to see Freddy’s and Christian Brothers Automotive at the top of the list.
“Both Freddy’s and Christian Brothers Automotive put a very high price tag on the value of training,” Doug said. “There is no doubt in my mind that the reason why these brands are successful is because of the training they provide their franchisees.”
He said these companies’ messages and missions are clear to all employees, and they enforce that their franchisees to go through all of the online courses.
Other franchise brands that Doug Mark said are doing a good job at training are Aroma Joe’s Coffee, Hokulia Shave Ice, and the Global Franchise Group (owner of Round Table Pizza, Maggie Moo’s Ice Cream, and Hot Dog on a Stick, among other brands). He said these brands pay attention to detail, and they provide all the support franchisees need to succeed.
What he finds in common with all of these brands is that they understand the value of the customer experience, and that leads to a greater emphasis on training.
Mr. Mark said he has noticed that franchisees often want to follow a set of rules, but they don’t have the tools they need. Brands that give proper support to their franchisees are truly able to grow their brand effectively.
Benefits of a Learning Management System for Franchisees
Franchises are attractive to those hoping to start a business because there is less of a risk in opening a franchise location. Franchisees invest in a proven system and recognizable brand that is already in place, rather than starting from scratch.
Franchisors with a strong support system are particularly attractive to franchisees, and a training program should be included in that support system. The franchisee is more comfortable with the purchase if they know that a comprehensive, well-developed training material is part of the support they will receive.
A full training program includes training for the franchisees themselves. Many franchises invite franchisees to visit the corporate office for a few weeks, and then the franchisee never sees the franchisors again, Mr. Mark said. Instead, he recommends bringing franchisees to an in-person training and then following up with an online program that they can watch to review information.
Those looking to purchase a franchise also want a fully built-out training program for their employees. They don’t want to spend the time wondering how to onboard new employees or having to create their own training program.
“The notion of online training allows you to put your unique training message into every franchisee. That way, you are going to get greater consistency across the board,” Doug said.
A learning management system is also beneficial because it allows franchisees to produce training courses quickly. This comes in handy when franchises want to promote limited time offers.
A traditional training course takes between 200 and 400 hours to develop. With a LMS, franchises can create an online training course in a couple of days. Limited-time offers are inherently time-sensitive, and therefore require time-sensitive training. Training courses within an LMS can be made and distributed with ease, so that employees at all franchise locations can be uniform in promoting the limited time offers.
What Franchises Can Do to Improve Their Training
When creating a training program, there are some steps businesses can follow. The steps are:
First, perform an analysis on the current training.
Businesses should take stock of the type of training that is currently in place and identify which strategies have been effective and those that are ineffective.
Second, reflect on their employee audience.
Research your employees’ average age, education level, and other demographic information. Use this information to craft training programs for your unique audience. “When you deliver training material, you need to think about the audience more than the actual course itself. Who is going to be absorbing this, how do they learn, and how can I best prepare them?” Mr. Mark said.
Franchisees usually hire a younger audience, between ages 16 to 25. Doug Mark said that the Gen. Z and young Millennials expect training to be available online and in bite-sized chunks, and franchises should take that into account when creating training materials.
Third, start filming.
Many businesses are paralyzed because they believe that the filming quality has to be perfect in order for training videos to be effective, Doug Mark said. But many people — particularly teenagers and young adults — are used to learning from selfie videos on YouTube with poor production values. “Businesses should not get hung up on being perfect,” Mr. Mark said.
He suggests that businesses should take risks and just get started. All they need is a smart phone, a tripod, and a set of lights in order to create a top-quality training video. Watching videos, he said, has a 65% higher retention rate compared to reading text. Videos are effective and not difficult to make.
With that said, Doug advises franchises to not ditch the in-person training. The back-and-forth benefits of face-to-face training cannot be completely recreated by online training. A learning management system should augment in-person training rather than replace it.
Fourth, measure the information.
If retention is not measured, you will not know for sure how effective your training is. Mr. Mark advises franchises to utilize a quiz or other method to determine whether or not employees are retaining the information properly. Franchises can also measure the sales and training numbers of different locations, then compare them to see which training methods are most effective. Franchisors can then adjust the training to ensure employees are learning.
Businesses should also keep this in mind when establishing a training program. The cost of a franchisor’s learning management system can be passed onto the franchisee. Then, the franchisor can use its funds to create great content, and the franchisee can pay for access to the LMS. Since franchisors renew their Franchise Disclosure Document (FDD) each year, it can include the costs of the training program in Line Item 6.
LearningZen’s Focus on Franchises
Doug Mark said that LearningZen has focused on serving franchises for the past decade. In order to build up its industry knowledge in franchising, it started hiring people who have worked in the franchise industry.
The industry knowledge includes legal requirements and policies built into the LMS, such as the joint employer law. This law restricts the reach that a franchisor has on its franchisee’s hires, essentially stating that franchisors are not allowed to directly interact with the employees of a franchisee.
LearningZen’s learning management systems takes this and other laws into account in its product, which means training is always compliant with current regulations in place.
LearningZen also provides knowledge and expertise about learning trends. It offers innovative training products, such as video game learning, and consults brands on which training styles they should be using. Over the last decade, LearningZen has helped older franchise brands stay relevant, and new franchise brands grow sustainably. Contact one of the training experts at LearningZen today to learn more about how they can help your franchise training programs.
Training Methods to Boost Employee Performance and Morale
Professional development opportunities matter to employees. One study found that 91% of high-performing workers said it is important that their employer offers learning and development opportunities. By training employees on techniques in the workplace, companies can easily improve their workers’ performance, motivation, and morale.
Plenty of companies know the importance of employee training and professional development, but they don’t know how to implement them. There are several different training methods that businesses can use with their staff, and each one has its pros and cons. Businesses should choose one that fits with their available resources and their employees’ learning styles.
Effective Employee Training Methods
The e-Learning training approach consists of online training programs that can be accessed from any device. The trainee has full control over when they access courses and how fast they move through them. With learning management systems, businesses can easily create courses and track employee progress. E-Learning is a blend of several different types of training programs, including instructor-led, active training and videos. Video training is quickly becoming the most widely used and most effective way to train employees.
Many businesses use e-Learning methods because of their flexibility and convenience. Employees who live in different geographical regions or time zones can participate in the same course together. Trainees can learn at their own pace, and they usually have better knowledge retention because they are guiding their own learning. E-Learning is also very easy to scale, and does not require a lot of resources to get off the ground.
Trainees who participate in e-Learning methods miss out on the face-to-face interactions of more traditional teaching methods, but they can still interact with the trainer and fellow trainees through webinars and online discussion boards. With some programs, it can also be hard to know if trainees are engaged with the material.
Instructor-led training is what typically pops into people’s heads when they imagine a traditional training style. In this method, a trainer guides a lecture or discussion at a venue. That venue could be an office or a conference room, but typically all trainees must be present in order to learn.
This type of training is appealing to businesses that want trainers and trainees to build relationships with each other. Instructor-led training, or classroom-based training, is very personal. Trainees can interact with the trainer and fellow trainees, and can discuss topics and ask questions in person. The trainees receive first-hand information from the mouth of the expert. Seminars and conferences also fall under the instructor-led training umbrella.
Although instructor-led training is a more personal training method, it can be hard to scale that level of personalization. When there are too many people in the class, the trainer usually struggles to help everyone individually. Plus, trainees who have different learning styles or different learning paces might find it difficult to keep up or remain interested. Video is a great way to combat this. Seeing a task done correctly, and then doing that task and teaching it back to a mentor or manager, is highly effective.
Experiential training uses hands-on teaching methods to educate and train people. The trainee dives right into the work and learns by doing. The training can take place in real life or in a simulation. Either way, the trainee learns relevant information that helps them specifically with their role. Examples of experiential training include on-the-job training, job shadowing, mentoring, role playing, and equipment simulations.
People participating in experiential training programs usually master the material quicker than those who are going through other forms of training. Trainees also tend to be better at information retention because they are actively focused during the entirety of the training session. Some people prefer experiential training because they learn better through hands-on experiences.
But experiential training is not for everyone. Some people find it challenging to jump into the work without having a full understanding of the task. Experiential training can also be difficult for businesses to employ. It can require a lot of manpower, especially for job shadowing and mentoring, which are typically one-on-one in nature.
Active training is all about putting learning in the hands of the trainee. An instructor acts more as a mediator than as a teacher. The lessons are open to interpretation, which supports critical thinking among participants. Trainees are encouraged to participate in the discussion and take action in order to learn. Workshops, group discussions, case studies, and learning by teaching are common learning approaches for active training.
Because trainees are in charge of their own learning, active employee training can be very empowering. Employees tend to be more motivated in active training because they can focus on their own personal development goals. Trainees also improve their interpersonal and collaborative skills during active training exercises.
Group discussions and interactions can be great for some employees, but not for all. The active training approach can be difficult for introverted individuals who are nervous to make their voice heard in a crowd. Active training is also more difficult to manage, because every single person is having their own experience with the information. Lessons are based on the current trainees’ needs, which makes it difficult to plan or stick to a set schedule.
Businesses should invest in training to improve employee experience, because ongoing education helps workers learn new skills and take on new projects. E-learning is the easiest training method to employ and to scale, and it is a highly effective technique. LearningZen is a learning management system that allows businesses to easily create company trainings. Learn more at LearningZen.com.
Human beings have always been highly visual, and especially so today. According to surveys done of today’s employees, 75% of workers are more likely to watch a video than to read an email or web article, and three out of five young business executives say that they will rely more heavily on business-class video during the next 5-10 years.
What does this all mean in terms of employee training? Quite a lot. As a young generation begins entering the workforce and rising up the ladder, a more visual approach to learning is going to be inevitable — and meeting the change head-on will be essential to doing successful business.
To meet the needs of Generation Y, an easy to use learning management system for company training will be key. Check out these reasons why, courtesy of LearningZen.
Consistent, Accessible Training
An easy to use LMS will give you the ability to provide training to all of your employees without having to make recourse to specialized materials. Employees with impaired hearing, for instance, will have smooth access to the learning material. Likewise, if you have employees across multiple countries or continents, an online training system will give you the ability to do safety training and other learning in various languages and spare you the task of translating.
Refresher Courses Anytime, Anywhere
By having your training material in video format, your employees will be able to review their learning whenever they need, creating a significant advantage over live training alone.
Giving your employees the chance to learn and review on their own time also opens the opportunity for considerable cost-savings. Microsoft, for example, went from spending $320/person for training costs to just $17 by switching to video training.
The Proven Results of Online Video
The superior results of visually-oriented learning are born out by scientific studies. In what is called the Picture Superiority Effect, studies have demonstrated that only 10% of information learned from reading is retained by the trainee after three days. In contrast, workers are found to remember 65% of the information when it is presented through a visual medium such as image or video.
To learn more about what LearningZen can do for your business, don’t hesitate to call our sales team today at (866) 606-7505.
In today’s fast paced world, it is essential for businesses to keep up with technology to stay in the race. There are many reasons why small businesses and corporations should be leveraging technology for learning and training purposes.
- Cost Effective Training
Employees can access training 24/7 from the comfort of their own home. Online training cuts out the cost of traveling, whether that is sending employees to external training or traveling to train employees at multiple locations. Companies utilizing a learning management system, boast a higher employee retention rate. The savings in onboarding expenses is reason alone to migrate to online employee training.
- More Time for Managers to Manage
Managers no longer need to conduct the same training time and time again. They can focus on other ways of improving employee quality of life. Managers can spend more time building a culture that will help employees feel more at home and increase retention rate. They can offer more guidance and even come up with creative perks that will even further increase retention.
- More Effective Way of Learning
In this age of millennials, the way that people expect to learn has evolved. Social media has become a preferred digital alternative for the “traditional” social life. Online learning is more in line with the digital lives of millennials. E-learning also allows employees to move at their own pace. Traditional external training can be frustrating for those who find the pace to be too fast or too slow. E-learning also supports videos, interactive learning through gamification, and can be accessed from mobile devices. A learning management system allows us to learn in the way that we most love to learn.
- Easily Tracks Employee Progress and Performance
Most learning management systems offer detailed metrics and reporting. If you see that an employee is struggling, you can offer supplemental resources. If you find that multiple employees are struggling with a particular course, you assess and revise the eLearning content as needed.
- Reduce Carbon Footprint
Online Training will reduce the amount of travel required and save loads of paper. “Going Green” can also help a company gain public favor. This list merely scrapes the surface of what a Learning Management System has to offer. Classroom training is a thing of the past. The transition to an online training platform can be simple, enjoyable, and rewarding. The most difficult part is selecting the right LMS for you and your business.
How to Identify a Fill the Employee Skills Gap
with Online Training
What if you knew going in when you interviewed someone their strengths and weaknesses? It’s a question we often ask when we interview someone after all. But, their objective at a job interview isn’t to tell you what they are weak at all, they are there to make the best possible impression so it’s generally not a good indication is it? But, what if you had a way to know? Would it make your job easier, would you hire different people than you do today? What if every hire you made was going to be a long-term asset to your company? Boy that would be amazing wouldn’t it! Well while we are imagining this perfect hiring process, what if once you hired this new addition, you had the chance to also determine their strengths? How would that change things? Would you change the way you on boarded them?
Well, you know my answer, right? I mean Online Training is what we do here. It’s our passion our focus and our livelihood. But it’s also a darn good tool in both the scenarios we just daydreamed about. Take interviewing or even weeding thru applicants to determine who to interview, it is a crazy time-consuming process and I can’t tell you how often I hear “I can teach skills, but it’s so much harder to teach someone to be passionate about doing a good job.” That’s it right, think about your best employees, they care, they are interested, and they are determined. So why not give your applicants the opportunity to exhibit that quality to you from the beginning? Yep you guessed it offer up a chance to take an online training course or two or five. I don’t know about you but I’m much more likely to hire someone that took the Who We Are and Why We Love What We Do Course! I want them to be interested I want them to know what they are getting into.
Okay so now you’ve hired some amazing interested new employees and it’s time to get them ready for onboarding and training. What if you could cut down the onboarding process? Yep you guessed it why not prepare them with online training so when they come in on their first day they are armed with familiarity and ready to ask questions about the items they weren’t sure about. The best part is your trainers can be prepared as well with reports showing course taking statistics that indicate what they do and do not need to reinforce as well. Starting a new job is scary but ask any new employee the more information and training available the easier it is. Telling me there are no dumb questions is great, but offering the info ahead of time, so I don’t have to ask dumb questions even better!
Wait, there’s more! I’ve always wanted to say that, and in this case, I’m not even exaggerating. Because the bonus to this whole discussion we’ve had is that Online Training is available anytime and anywhere. So not only can you pre-train, train and test, you can also recertify on an ongoing basis and answer questions whenever they come up. It’s like the employee has a direct line to the trainer or Manager but the trainer doesn’t have to answer the phone at 11pm on a Saturday. What’s that saying, “happy spouse happy life” Yeah less time on the phone after hours is a mighty good step.
Hopefully this little blog post gave you a few things to think about. Do you have any ideas or tips to add? If, so we’d love to hear about them in the comments below!